Vessel
PROBLEM STATEMENT
Users of our health app need a way to manage and store medical information as well as access a catalogue of personalized educational materials in an intuitive way, because they want to make confident and well-informed health choices in an easy-to-use and secure platform.
We will know this to be true when we see an increase in user retention and subscriptions, as well as positive feedback from satisfied users who found the information provided both helpful and trustworthy.
hypothesis
We believe that by providing intuitive and user-friendly solutions for consolidating and analyzing personal medical information as well as facilitating lifestyle changes, we will empower users to achieve their health goals and to craft personalized health strategies built around our product.
MY ROLE
UX / UI Designer
RESPONSIBILITIES
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User Research & Analysis
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User Personas
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User Journeys
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Task Analysis & User Flows
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Sitemap
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Prototyping
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Usability & Preference Testing
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Responsive Frameworks
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Design Language System
USER INTERVIEWS
& INSIGHTS
KEY INTERVIEW INSIGHTS
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2 of 3 users wear an Apple watch
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Motivational prompts were highly valued
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Need for relevant & updated information
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Desire for comprehensive health tracking
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Concerns about data privacy
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Most useful tracking: activity and exercise
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App's mental & physical health impacts
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Trustworthiness & reputability of sources
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Desire for unsolicited services
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THE PERSONAS
The heart and soul of Vessel
THE TASKS AT HAND
We began with user flows for 3 of the 6 main app features in order to address the goals of each of our personas. ADD data, EDUCATION (via my conditions), & SHARE Date...
built with
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WIREFRAMES
The initial iterations of the users' goals and stories
built with
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USABILITY &
PREFERENCE TESTING
6 usability testers... 10 preference testers... a treasure of insight
PROBLEMS
and
SOLUTIONS
PROBLEMS
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Users had difficulty understanding the functionality of the features based on the icons alone
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How to create an account was unclear
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Onboarding customization options were cluttered, and it was unclear what the task goals were
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Some of the medical terminology was unfamiliar to the users
POSSIBLE SOLUTIONS
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Rename categories & subcategories to be more descriptive
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Add and option to create an account on the Create Account screen
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Add brief instructional captions to aid in task completion
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Update the terminology to be more descriptive and/or offer a medical terms glossary
WIREFRAMES
RE-IMAGINED
After several iterative cycles and some new insights... we're a few steps closer.
built with
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RESPONSIVE FRAMEWORKS
SPEAKING YOUR
LANGUAGE
The
Takeaway
KEY LEARNING POINTS
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Building a platform such as Vessel, that is both technical and addresses very personal needs and goals of a broad spectrum of users, is greatly facilitated by the collaborative efforts of users, team members, and industry professionals
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Maintaining a clear and unified vision for the app, which encompasses a broad range of functionality and features, is best achieved through a continuous loop of feedback and reiteration from end-to-end.
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An empathetic design approach is particularly important in building a platform that balanced emotional awareness, privacy and technical accuracy.